Leelanau Cellars Privacy Policy

Last Updated June 2022

Leelanau Cellars is strongly committed to protecting personal data.  This privacy statement describes why and how we collect and use personal data and provides information about individuals’ rights.  It applies to personal data provided to us, both by individuals themselves or by others. We may use personal data provided to us for any of the purposes described in this privacy statement or as otherwise stated at the point of collection. When collecting and using personal data, our policy is to be transparent about why and how we process personal data.

Leelanau Wine Cellars, Ltd. (“Leelanau Cellars”) owns, operates and maintains lwc.wine (hereafter the “Website”).  As a part your Website experience, certain information is collected so we can improve our selection of products and maintain outstanding customer service.  We understand the need to safeguard how this information is used or shared and we value your trust in maintaining this information.  Our Privacy Policy explains how we collect and process your personal information from the Website.

The Privacy Policy is subject to change at any time.  Please make sure to check the Privacy Policy regularly for any changes.  By using the Website, you are consenting to the practices described in this Privacy Policy.  Do not use the Website if you do not agree with the Privacy Policy or are not of legal age to visit the Website.


Information We Collect and How It is Used

Personally Identifiable Information

While using the Website you may voluntarily provide us with personally identifiable information.  This information can be used to personally identity you.  Such information may include your name, title, company, address, phone number, e-mail address or payment information.  Leelanau Cellars only collects personally identifiable information when it is submitted voluntarily by a user.  Examples of these instances include:

Shop Transactions

All transactions through the Website shop, including Wine Club, will ask for your name, address, contact information and date of birth. This information is necessary for fulfillment of your order and to contact you regarding your order. To complete a transaction, you will need to provide a valid payment method (e.g., credit card or PayPal account). Your payment information will be collected and processed by our authorized payment vendors. Credit or debit card numbers and additional information may be stored in the ordinary course of processing transactions. Leelanau Cellars may maintain a record of the credit or debit card used. If a transaction is made through a third-party platform (i.e. in-app purchase), the payment method is stored and charged by the third-party platform. The credit card information provided is sent to a third party for processing the payment.

Shop Account

Website users have the opportunity to create an account to use for the Shop or if they have joined the Leelanau Cellars Wine Club.  When creating an account we will ask for your name, address, contact information and an account password.  This information is used for a quicker checkout experience in the Shop and for processing and fulfilling Wine Club orders.

Account Content

Account holders may participate in the Website community features allowing for user-generated content to be posted on the Website.  Your account profile may display the information submitted about yourself and your activities.  User-generated content may also include any reviews or submissions posted in the community areas of the Website.   You are responsible for any content submitted to the Website community.  Any information and associated metadata (e.g., titles, descriptions, tags, etc.) you make available as a participant in an online community or submit for posting to the Website may be made available for others to see.

Website Forms

Several pages of the Website have forms allowing a user to contact Leelanau Cellars.  These forms generally request your name, phone number, e-mail address, other contact information or any additional information a user wishes to provide.  We use these submission forms to receive comments/questions from users, applications for employment, inquiries for production services or requests for charitable contributions.


A reservation system may be available to reserve a dedicated spot in our Tasting Room.  As a part of the reservation we collect your name, party size, phone number and e-mail address.

Mailing List

When you sign-up for our mailing list we collect your name and e-mail address.  This information is used to place you on our mail list to receive news, information or special offers from Leelanau Cellars.

Anonymous Information

Anonymous information is any information that is collected from the Website that cannot be used to personally identify a user.  This information may include the identity of your IP address, your operating system, the web browser used, your approximate geographic location, your time and date of access to the Website, the Website pages visited and other ISP information commonly available.  The anonymous information collected is used for, among other things, to maintain the quality of the Website experience and to provide general statistics regarding the Website.

As with most websites, the Website may use cookies to collect information.  Cookies are data files stored by your web browser to remember information you previously accessed or provided.  No personal information is stored in the cookie unless it was provided voluntarily.  Cookies can be disabled through your web browser.  You do not need cookies enabled to use the Website, however your experience may be limited if they are disabled.  In addition, the Website may use web beacons or clear GIFs to access and set cookies or to determine traffic throughout the Website.  From time to time, we may also use web beacons in e-mails or newsletters to understand what communications have been opened allowing us to better communicate with our users.

Links to Other Sites

Some web pages may contain content or links to other websites or social media platforms operated by third parties.  These sites operate independently of the Leelanau Cellars and have established their own privacy policies.  This Privacy Policy does not extend to such third party content or websites.  For the best online experience, we strongly encourage you to review the privacy policies of any site you visit.


We utilize reasonable, appropriate measures to safeguard any personally identifiable information.  Notwithstanding the forgoing, we reserve the right and may be forced to disclose your personally identifiable information to appropriate third parties if we are required to do so by law or we believe that such action is reasonably necessary.  Please keep in mind, no security system is perfect or error-free.  Furthermore, you are responsible for maintaining the confidentiality of any account name and password used. 

We may share personally identifiable information with our partners, agents and contractors in connection with the provision of specific services to users.  On such disclosure we require these parties to comply with our privacy and security practices, and require for the information to not be used outside its intended purpose.

Managing Your Privacy

Please contact us if you need to make changes to your account, opt-in or out of our communications, or request a record of the personal information we store.  If any event arises concerning your information we may contact you be e-mail, phone or mail.

Children’s Privacy

The Website’s features, programs, promotions and other aspects requiring the submission of personally identifiable information are not directed or intended for anyone under the age of 21, and we will not knowingly allow anyone under this age to provide us any personally identifying information. If you believe that we may have collected personal data from someone under the age of 21 without proper consent, please let us know using the methods described in this Privacy Policy. 

California Residents  

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.  To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/privacy-laws

Do Not Track (“DNT”) Notice

As there is no industry accepted standard for DNT, Leelanau Cellars does not respond to DNT requests.

Contact Us

Questions or comments regarding our Privacy Policy may be made through our website form located here, via phone at 231-386-5201 or written correspondence can be mailed to:

Leelanau Wine Cellars
PO Box 68
Omena, MI 49674