Advocates & Ambassadors

We love wine. You love wine.

Let’s get together.



We’re looking for wine enthusiasts, northern Michigan lovers, bloggers, adventurers, and photographers who love taking pics of wine almost as much as they love drinking it. If you mentally, emotionally and spiritually embrace the #DrinkUpNorth lifestyle, then this is your true calling. We’ll send you merch, wine and other products; in return, you break out your megaphone, stand on the soap box, and emphatically share your love for Leelanau Cellars with your friends, fans and followers.



Level 1: Brand Advocates 

Advocates are Leelanau Cellars’ biggest fans and will not let anything get between them and their glass of LWC wine. You are a wine lover who wishes your day job is to talk about wine, take pics of wine and share your love of wine. You’re active on social media, understand your audience and regularly post quality content (bonus points if you have a blog). You’ll get a welcome package, tailored merchandise, be featured on our website, social media, and other marketing, plus recieve exclusive discounts for both our online store and Tasting Room. To be eligible, you must be 21 or older and have a public Instagram account.

Level 2: Brand Ambassadors

Brand Ambassadors are a select group who take love and dedication for our ethos to the next level. You’ll work closely with our Executive Team and brainstorm ideas of how to grow our brand. You’re an exceptional wino, photographer, blogger, adventurer, community influencer, etc. You have a progressive portfolio, a solid following and show a strong commitment to our brand, so we’ll offer greater incentives. You’ll also be featured on our website, in social media and other marketing. To be eligible, you must be 21 or older and have a public Instagram account.

Please fill out the form below if you’re interested in joining our team and we’ll get back with you as soon as we can! (* = required)